26 June 2008
Crazy egg
Posted by Norman under: Uncategorized .
conversation rate: the percentage of unique visitors who take a desired action upon visiting a website.
If your desired action is to make your visitor buy something from you and you could made 5 visitors buy out of 100 visitors, then your conversation rate is 5%.
want to increase your sales online? there are 2 options, get more visitors, or enhance your website to make more people buy from your website (increase the conversation rate).
Increasing conversation rate, website optimization to increase conversation is subject of too many books today, personally, I’m reading “web design for ROI“, a small and nice book like other books it try to learn you one word ’sympathy’ if you can think in same way like your visitor, it will be easy to you to design your website and convince him to make a purchase, simple rule .. but not easy.
‘Human nature is tricky: once we learn something, it’s hard to imagine not knowing it, this is why user testing can be so valuable; it reminds us that most people don’t know what we know.‘
Web design for ROI - page 27.
OK, to optimize your website for better conversation, you need to think like how your visitors think, but you will not able to do that because its hard to ignore what you already know.
the solution, to get user-testing software (a software that monitor users, their mouse moves and clicks,..etc .. cost around $1500), get people to test your website or application, get results, enhance your website, test again, ..etc … who have budget for that!
the other solution is tiny and promising online application called Crazy Egg, ok, it doesn’t give the super deep results like Morae, but it does give very important information in what your visitor look for in your website without hiring people to test your website.
getting a free account in crazyegg will take 10 seconds, you will be given a small javascript code to put in your page, that’s all .. check this nice demo
the report called “heatmap” gives you exactly where the user click, the most clicked links and the referrer of users who clicked this links .. ok .. you must see yourself.
for website like 2mhost.com, this tool is better than nothing, frankly speaking .. We have no time to hire people to test our website or order process so getting some picture of real visitor’s behavior is amazing.
I hope to make detailed review of this nice tool soon, for now, its free for limited number of pages and visitors (its enough for mid-size website though) and there are paid upgrades… but I really do not know what I’ll gain if I used the paid service .. I’m checking that now, Paid accounts lets you have realtime results, free accounts have 3-6 hours delay, for me, no big deal.
2 Comments so far...
Pagealizer Says:
26 June 2008 at 2:22 pm.
You can also give http://www.pagealizer.com/ a try. Pagealizer shows how long people visit your page, actual bounce rate, how far visitors scrolled down your page and where they clicked. Based on our algorithms you then get suggestions on how to improve your page conversion. Check us out :)
admin Says:
26 June 2008 at 2:31 pm.
Pagealizer: like you see our readers (if any!) does not like to comment, so I’ll allow you to ’spam’ the comment area :)